Toomanytigers is Ray Mills-Morrow’s creative consultancy. Ray started out in marketing, before cutting her teeth as a copywriter. She specialised in student marketing, internal comms and employer branding, before earning middleweight and senior stripes in a large multi-service agency. Though agency life was a blast and an education – she picked up polished branding, direct marketing (DM), digital and planning skills – itchy feet and a craving for autonomy won out in the end. She has been successfully freelancing for over 10 years, working with clients large and small across every sector.

Communications strategy and practical project support

Looking for an injection of new ideas?

Specialist expertise to launch a new website or deliver and communicate a big brand change?

Or a reliable, hands-on helper to expand your team in the short term?

Let’s talk.

A more creative communications consultant

By adding a spark of creative thinking, I can help you plan, create and deliver communications that get people connecting, talking and buying. It’s about understanding what you need to achieve, then working with you – and your budget – to make it happen. All for less than you might imagine.

What does that mean in practice?

Practical, reliable, hands-on help – whether I’m working with you to define a strategy that’s achievable, measurable and unique enough to get you noticed, or mucking in to deliver an existing plan.

  • Brand positioning and key messaging – helping you work out who you are and what you stand for
  • Personas – turning your audiences into tangible people your business can connect with
  • Big ideas – helping you productively brainstorm and concept campaign strategies
  • Campaign planning – media-neutral advice to maximise impact and minimise spend
  • On-site project management – hands-on getting the job done
  • Digital project management – running remote teams is one of my specialities!
  • Freelancer management – helping you connect with (and get the best out of!) freelance experts
  • PR support – planning and writing press releases and speeches

What's more, you also get a 15+ year proven professional copywriter thrown into the bargain – handy for high-quality copy on the fly when deadlines (and budgets) are tight!

Get in touch

The case for more creativity in communications

Consumers are bombarded with countless messages every day, and attention spans are getting shorter and shorter. Don’t waste their time with meh messaging – make yours matter. Catch eyes, make connections, and give the right call to action to convert.