Toomanytigers is Ray Mills-Morrow’s creative consultancy. Ray started out in marketing, before cutting her teeth as a copywriter. She specialised in student marketing, internal comms and employer branding, before earning middleweight and senior stripes in a large multi-service agency. Though agency life was a blast and an education – she picked up polished branding, direct marketing (DM), digital and planning skills – itchy feet and a craving for autonomy won out in the end. She has been successfully freelancing for over 10 years, working with clients large and small across every sector.

Communications for the education sector

Looking for copy and comms for your university, school or college? I specialise in student marketing, university prospectuses and digital communication for the education sector.

Connecting with students, convincing parents and guardians

From big bold rebrands working with partner agencies, through to chunky website overhauls and regular prospectus re-writes, if you’re looking for a writer who understands the highly competitive world of HE – and what motivates students and their carers to invest their futures in you – look no further.

That said, I’m no ageist. I’ve crafted pedagogies for early years, brought the joy of playful learning to life for independent schools, and inspired adult learners to take control of their careers, too.

What does that mean in practice?

Copy that will sing to students and please their parents (and your finance director), delivered on time and beyond expectations.

  • Prospectuses – undergraduate, postgraduate, international
  • Digital copy – to appeal to students, families and stakeholders
  • Student marketing campaigns – working with agencies or in-house design teams
  • Learning & development programmes – for brands and businesses
  • Training aids – to embed change and help your people shine
  • Pedagogies – tell me what makes you tick, and I’ll craft it into messaging that clicks with parents and carers


Want to learn more – or discuss a project? Let’s talk…

Get in touch