Toomanytigers is Ray Mills-Morrow’s creative consultancy. Ray started out in marketing, before cutting her teeth as a copywriter. She specialised in student marketing, internal comms and employer branding, before earning middleweight and senior stripes in a large multi-service agency. Though agency life was a blast and an education – she picked up polished branding, direct marketing (DM), digital and planning skills – itchy feet and a craving for autonomy won out in the end. She has been successfully freelancing for over 10 years, working with clients large and small across every sector.

Digital copywriting

Need hardworking words that entice customers and rank with search engines? You’re in the right place. I’ve delivered easy, breezy, SEO-friendly web copy for brands large and small.

But person-pleasing SEO-savvy copy and content is just the start

I’ve been persuading, engaging, enticing and influencing since social media’s infancy, and can help your brand connect and convert with well chosen words. From fine-tuning app copy to scripting animation, sorting social media messaging matrixes to polishing press releases into compelling content, if you’re looking for a digital copywriter, I’m here to help.

What does that mean in practice?

Injecting personality and creativity to help your brand or product stand out.

  • Best-practice overhauls to put users first and encourage specific actions
  • External perspective to help hone what you really need to communicate
  • Rationalisation and translation – to turn complicated technical info into engaging copy
  • SEO (Search Engine Optimised) copywriting and content planning
  • Campaign ideas and delivery – social, emails, ads and more
  • Content creation – articles, blogs, eBooks, scripts, infographics, photography… and more, with a little help from my friends.

Demystifying the complicated, elevating the everyday, and looking sideways are my specialties – so whether you’re a muso who needs to stand out or an estate agent who needs to connect, let’s talk.

Get in touch

What’s the difference between copy and content?

Copy is the carefully crafted word, content is the whole armoury of messaging: video, images, infographics, podcasts, animation… whatever your project needs. I work across both, working with trusted talented types in design, video and digital production to turn bright ideas into brilliant creative ready to connect and convert.

Good to know:

I can work with you at a fixed cost, so if you’ve got a big challenge and a tight budget, we can co-create a solution that works for you.

Ready to talk about your digital copywriting project?

Get in touch