Toomanytigers is Ray Mills-Morrow’s creative consultancy. Ray started out in marketing, before cutting her teeth as a copywriter. She specialised in student marketing, internal comms and employer branding, before earning middleweight and senior stripes in a large multi-service agency. Though agency life was a blast and an education – she picked up polished branding, direct marketing (DM), digital and planning skills – itchy feet and a craving for autonomy won out in the end. She has been successfully freelancing for over 10 years, working with clients large and small across every sector.

Contract content management and content consultancy

Want to start your own in-house content programme, but need tricks, tools and training?

Need an expert to overhaul your current website?

Struggling to close the gap between SEO objectives and content that connects with your audience?

Looking for help planning content that brings your brand and mission to life?

Whether you need an injection of expertise for a specific project, or want help starting from scratch, let’s talk it through. I’ve designed and delivered content strategies for clients large and small. I can provide advice and planning as a consultant that you action in-house or organise hands-on delivery with my network of designers, filmmakers and animators.

What does that look like in practice?

  • Health & Her (FTC) – SEO-focused content strategy, planning and content generation, including sourcing specialist medical experts, multi-author management, video and animation direction, and hands-on copy editing.
  • London Fire Brigade (FTC) – content redesign and restructure, working with in-house experts to create a firefighting resource fit for the future.
  • Lintbells Pets (freelance) – long-term content creation partnership, before empowering the in-house team through content training so they could start running their own programme.

Content’s been king since 2005…

I’ve been using content to build relationships between brands and consumers since 2005. Yep. That’s before content marketing became a ‘thing’. Back then, I worked with a B2B agency who needed to help (frankly quite dry) brands stand out. Giving customers great content – instead of discounts – quickly became key to our DM strategies. The combined benefits of a brand boost, keep-warm potential plus great tangible ROI had me hooked from the start.

Early evangelist…

These days ‘content consultants’ are ten a penny. But how many have a proven arsenal of marketing, copywriting and cross-disciplinary playbooks to draw on?