Toomanytigers is Ray Mills-Morrow’s creative consultancy. Ray started out in marketing, before cutting her teeth as a copywriter. She specialised in student marketing, internal comms and employer branding, before earning middleweight and senior stripes in a large multi-service agency. Though agency life was a blast and an education – she picked up polished branding, direct marketing (DM), digital and planning skills – itchy feet and a craving for autonomy won out in the end. She has been successfully freelancing for over 10 years, working with clients large and small across every sector.

Ray Mills-Morrow – Creative Consultant

I work with bold brands and leading agencies to deliver award-winning content, strategy and communications that work hard, feel intuitive and connect beautifully. Online. Offline. Through the line. Over it too, when you need to really cut through...

Content

Content management consultancy – strategy, planning, creative, project management and on-budget delivery.

Copywriting

Native English copywriting – digital, social, print, internal comms and more.

Communication

Strategy and propositions, core messaging, tone of voice, writer training, EVPs and internal brands.

Let’s be honest – many projects need a little of all three, plus a spark of creative direction and some hardworking, practical project management. Handy that you’ve found such a broad skillset all in one place, no?

My niche? No niche…

Design-biased and digitally native, I specialise in creative communications, content, copywriting and marketing strategy, minus the creative strops. It's all about exploring, collaborating, learning, and sharing skills and perspectives to achieve great things together. But it’s not all about memorable campaigns and quick-fire ideas.

Unusually, I also love big, chunky, get-stuck-in projects – from helping clients plan communications that make change happen, through training and managing non-expert writers, revamping and establish new websites, even deep-dive research and ebooks.

All rather well, according to this lot...

  • “Ray is extremely efficient and created great work. Our company required a new ToV for the rebrand and Ray brought a fun, friendly and knowledgeable style to all our Literature, website, letters, packaging and emails. Brilliant to do work with and she keeps you organised!”

    Anna Prest – Brand Manager – Lintbells Pets.

  • “Ray is a great creative copywriter. I loved working with Ray who is full of energy, enthusiasm and ideas. We're really pleased with the tone of voice and copy on our new website.”

    Sarah Cameron – Business Development – Coley Porter Bell.

  • “Ray’s a joy to work with. Asks the right questions. Understands the subtleties of tone of voice and editorial style – in my book, the essential skill for a writer. Really does her homework too. I know (and there’s the clincher) that the copy Ray writes will be on brief, perfectly pitched, delivered on time and right first time.”

    Justin Ballantine – Creative Director – Bray Leino CX.

  • “Ray is a fabulous extension to the Truth team. She oozes enthusiasm for every project and is adaptable to many industry sectors; making her a pleasure to work with.”

    Jo Scott – Managing Partner – Truth Design.

  • “Ray is undoubtedly a bright, enthusiastic and engaging person. A very creative copywriter, she brings absolute dedication and passion to her work. I have no hesitation in recommending her.”

    Roger Proctor MBE – Proctor + Stevenson.

  • “Working with Ray was truly a pleasure. Not only was I impressed with her ability to deliver the work quickly and efficiently but the quality and creativity of what she delivered was exceptional. It was clear she put a lot of time, research, and thought into the writing. She was able to quickly pivot based on our timelines and was super responsive over the course of the entire project. Highly recommend!”

    Tori Anderson – Account Director – Primacy (New York).

  • “Some people make the working world a better place. Ray is one of those people. Her infectious enthusiasm, well-aimed creativity and collaborative approach make her a joy to work with. A talented writer and strategic thinker, she produces concepts that have engagement at their heart.”

    Ian Bates – Founder and Creative Director – Firehaus Creative.

  • “Ray’s intelligent approach to creative and infectious enthusiasm for her craft is a heady mix to bring to any brief. The speed she can start hitting you with ideas – whether working across the desk from you, or from her creative lair – is consistently quick and reassuringly top-drawer stuff.”

    Olly Whitman – Design Director – Six.

  • “Ray is a pleasure to work with. She delivers great results, on time and to brief and is a brilliant free and creative thinker. Has been a godsend and will always use when I can.”

    Rachelle Corker – Account Director – Armadillo.

  • “Ray is a vital part of the Wheathill team. She really gets our company – who we are, and how we want to present ourselves to the world. Proactive, but never pushy, she’s an absolute godsend.”

    Rona Smith – Owner – Wheathill.

  • “Ray is one of the most creative and adaptable copywriters I have ever worked with, her ability to write at a high technical level for a B2B audience and then switch to a highly creative B2C project or response to a tender is unmatched for me so far in working with various copywriters.”

    Jessica Ellis – Business Development Director.

  • “Sharp, quick to absorb detail, and best of all, has a delivery hyperdrive which gets results back to us almost as soon as we’ve turned around. Couple all this to a creative mind with a sense of humour, and you’ve got a sense of the pleasure it is to work with Ray.”

    Mike Zeidler – Director – Centre for Thriving Places.

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